Research shows that most search engine users rarely burrow past the first two or three pages of results returned by a search engine. Research also shows that around 85 percent of Web consumers use search engines and directories to look for products, services and information. Given such a high degree of consumer use and acceptance of search engine results, search engine optimization is the most cost efficient means of generating qualified site traffic and activity. If your pages do not appear in the first results it's time to consider search engine optimization.

At PromoNet, search engine marketing is the process of promoting a business online to achieve top search engine rankings for relevant, targeted key words and phrases. Search engine optimization refers to modifying a website for search engines in order to bring searchers and suppliers together. Search engine optimization will increase qualified traffic, generate enquiries and convert more sales by making the site search engine spider friendly.