We are always surprised by the number of companies who believe their competitors on the Web are their same traditional competitors. It is also a surprise that so many companies want to be like their competitors. Often, newly emerging Web competitors are completely overlooked or discredited because they are "virtual" companies. Frequently, there is an unfounded assumption that your competitors will have performed due diligence in the development of their Web presence. PromoNet performs a competitive analysis as a consulting service which results in identification of your serious Web competitors and the identification of Marketing and Technological opportunities which can be exploited to gain market share, make the visitor experience more desirable with your company (improve stickiness) and result in a positive ROI in the Web Channel. This is a perfect first step for an Internet retailer.